Campaign Brief

🏈 🏀 ⚾ 🎾 ⚽ 🔥

We’re Passionately Rivalicious — representing 26 Universities across the Big 12 & SEC (plus SMU, North Texas & Clemson). We specialize in bold, spirited College GameDay Apparel, Accessories & Entertainment products.

Making Every Day GameDay 🙌

🎁 Compensation: Free Product - One Apparel or One Accessory from our website
💰 Affiliate: 15% commission on all sales through your unique link
🌎 Target: USA-based college students, alumni & passionate sports fans

🎯 Campaign Goals

• Increase brand awareness + sales among college sports fans
• Generate social proof & lifestyle-driven content

👥 Ideal Creators

• College lifestyle, fashion & sports creators
• GameDay & campus content
• Passionate fans of all ages

📲 Deliverables

Choose your favorite platform (Facebook, Instagram, or TikTok):

• 1 Co-Branded Feed Video 
• 1 Story or Reels post
• 1 Lifestyle Static Post

📌 Content Guidelines

✔ Wear the apparel or use the accessory you have chosen 

✔ Mention Passionately Rivalicious by name
✔ Include website 
✔ Scroll the website in your video (optional, but encouraged)
✔ Use hashtag #Rivalicious
✔ Encourage viewers to follow the brand
✔ Tag the brand on your chosen platform

🏟 Ready to rep your school in style?
We’d love for you to join our PR Influencer Team — Let’s Collaborate!