Campaign Brief

Payment Type: Free Products
Campaign Budget: Free Products

About the Brand
BDG Accessories creates men’s accessories that are not traditional jewelry.
Black Sails represents discipline, personal path, and silent strength.
These pieces aren’t made to stand out — they’re made to mean something.

Campaign Goal
Create authentic UGC for ads, website & social media.
🚫 This is not a sales campaign.
🎯 Focus on mood, identity & brand perception.

Creator Profile
• Male creators (30–45 preferred)
• Clean, minimal or workwear style
• Real environments (home, city, studio, workspace)
• Comfortable on camera — even without speaking
• Follower count does not matter

Deliverables
🎥 1–2 vertical videos (15–30s, 9:16)
📸 2–3 lifestyle photos (optional)

Creative Direction
Do not explain, review, or sell the product.
Focus on gestures, details & atmosphere.

Examples:
• Putting on the accessory
• Adjusting a jacket or cuff
• Walking shots (hands visible)
• Quiet moments, low light
• Silence is welcome

Tone & Style
Masculine. Calm. Confident. Minimal.
No hype. No luxury clichés.

Text / Voice (Optional)
One short sentence — or none.
Examples:
• “Not everything needs to shine.”
• “Chosen, not bought.”

Call to Action
No strong CTA.
Tag @bdgaccessories if needed.
Mention “Black Sails by BDG.”

Usage Rights
Content must be approved for use in ads, website & social media.