Campaign Brief

Key Points to Highlight:

Ergonomic design

Pain relief

Improves posture & balance

For all activities: Perfect for walking, casual wear, or light workouts.

Premium material: Breathable, durable, and comfortable for all-day wear.

Relatable angle: I didn’t realize my shoes were hurting me… until I tried barefoot shoes

Suggested Content Ideas:
Review-style video
Voiceover demo
POV / Skit
Podcast-style / Double role
Car review style
Unboxing + First impression

Deliverables

1 x 45–60 sec video (Instagram Reel)

Timeline

Product delivery: within 7 days

Content submission: within 7 days of receiving the product

Posting: only after brand approval

Posting Requirements

Collaborate @comfy.sleepers on Instagram

Collaborate reel with our brand page

Tone & Feel

Real, relatable, friendly not salesy.
Think of it like you’re genuinely sharing a sleep hack that worked for you.