- Success new Success score = Influencer’s ability to complete ad campaigns. The higher the score, the more likely this influencer will post your ad.
Memes are not a new concept. Every fashion trend, each new slang term, anything that influenced or reformed a person or a group because of the sheer fact that it was “popular” is a meme. Coined by Richard Dawkins from DNA research and the word “memetics”, memes are behaviors, ideas, or styles in popular culture that spread from person to person. However, this spread of pop culture has taken on a new medium, the Internet. Now, instead of spreading ideas, concepts, and behaviors through television, printed media, or word of mouth, we use websites. We make videos. We compose graphics. We have upgraded our environment to that of the technological world, and have consequently proceeded to reproduce our culture there.
Personally, I first encountered Internet memes on social networking sites such as Facebook, Tumblr, Reddit, YouTube, and Twitter. Typically comedic or satirical in style, the audience for the phenomenon
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