Pickley's Instagram account features pictures/videos of him living life. Since starting the account we have grown a loyal and dedicated fan base of cat lovers and owners. We have an excellent engagement rate of around 21%, and the majority of our audience is American women in their 30's. The best time for a shout out is preferably in the morning, though we haven't seen a huge drop at other times. People consistently respond and engage to our stories, and trust Pickley and his account. Although we are a cat account, any type of pet or animal related content is welcome as our followers just love animals in general! Thank you.