What is Influencer Marketing?

Influencer Marketing is a type of “endorsement marketing” which involves using popular individuals on social media, to promote and shoutout products to their followers.

For example, let’s take Sally, she loves cooking and has a youtube channel where she publishes cooking videos every week. She has 100k subscribers on Youtube, 50k followers on Instagram and 25k followers on Twitter. Sally is an influencer.

Along the way comes John, John created a cooking product and needs to advertise it. He tried PPC, Social Media, even radio and deemed it too expensive. Finally John came across Sally on Shoutcart, and decides to pay her to promote his product to all of Sally’s followers.

Sally publishes a video on Youtube using John’s product, posts a link where to purchase it on Twitter and takes a selfie with it through Instagram, creating tons of traffic to John’s website and generating lots of sales.

John is now an influencer marketing specialist, and Sally is an influencer with happy followers.

This is a limited example and doesn’t truly show the versatility of Influencer marketing. You can promote a wide range of products such as software (for example podcast hosting, email marketing, or webinar software), courses (cooking, photography, or marketing courses) books of all genres, and more.

The key is finding the right influencers.

Browse Instagram Influencers on Shoutcart to see examples of Sally.