15 Top Instagram Marketing Tools You Should be Using

15 Top Instagram Marketing Tools You Should be Using

If you want to generate more traffic, leads and sales from your social media marketing efforts, Instagram is the social network you must focus on. As it drives the highest engagement among the top social networks.

Marketing on Instagram has become so popular that it has led to the invention of hundreds of Instagram marketing tools and apps. These tools can make it easy for you to market yourself on Instagram, but finding the right ones can take a lot of effort.

Therefore, to simplify this task for you, I have compiled a list of the best Instagram marketing tools out there. You should be able to use these tools even if you are on a tight budget as many of the ones listed here can be accessed for free.

#1 Shoutcart:

If you want to achieve quick growth on Instagram, Influencer marketing and shoutouts should be an important part of your strategy. If you can find the right Instagram influencers and convince them to give your account a shoutout, you will quickly gain followers and sales.

Finding these influencers can take a bit of work. Therefore, you can use a tool like Shoutcart to hasten the process.

Shoutcart is an influencer outreach tool where you can find hundreds and thousands of influencers who are ready to work with you. To make it easy for you to find these influencers, Shoutcart categorizes the influencers and displays the success and engagement scores of the accounts.

These metrics will ensure that you only work with influencers who bring highly positive results. Shoutcart can also be used to find influencers on YouTube, Facebook and Twitter.

#2 Woorise:

Woorise is the easiest way to create viral giveaways & contests, landing pages, and engaging forms such as surveys and quizzes. It integrates with popular email marketing platforms like Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more.

woorise landing page forms

You can use Woorise to run viral Instagram giveaways to increase followers and engagement on your Instagram posts.

Woorise includes built in Instagram actions and Templates to create powerful giveaways in minutes. It also provides (even on Free plan) a landing page that can be added to your Instagram account in the bio section and link to all your important stuff.

You can automatically display all your campaigns, customize the background, add links, images, videos, and a lot more. You will not need another Link in Bio tool.

#3 Promo.com

If you are looking for an all-in-one software to create video content on social media, Promo is a great solution. Promo also has a suite of free tools for social marketing such as the Social Content Calendar, Image Resizer, Collage Maker, and many more.


With the Promo Editor, you can create professional videos (without a watermark!) from premade templates and music within their library. Thanks to the simple interface, even newbies find this online video maker easy to use. All functions are manageable simply with an intuitive drag-and-drop motion.

video editor

However, what makes Promo stand out is its library of video templates, stock images, and background music. You can choose from the library or add your own visual and audio elements to personalize videos even if you don’t have any experience. If you want to enjoy more features, you can subscribe for the current discounted price of $17/month!

#4 Planable

“Featuring an intuitive and what you see is what you get” design, with Planable, you can coordinate complex Instagram marketing campaigns and view your content exactly as it would appear on feeds.


Planable allows users to schedule and collaborate on their Instagram content seamlessly. The solution supports multiple formats – videos, images, stories –  which can be edited and customized — as well as integrations with other social media platforms, such as Facebook, Twitter, LinkedIn, YouTube, Google My Business, and TikTok.

Here are some of Planable’s features useful for Instagram content creators:

  • Schedule Instagram posts and Instagram stories directly from Planable
  • The ability to preview your Instagram content as it would appear in people’s feed before publishing
  • Support for all formats, such as Image, Video and Carousel
  • IGTV integration
  • Create and visualise Instagram grids ahead of time with Planable’s Grid view”

#5 Canva:

If you want to succeed on Instagram, you need to create the best images. Not everyone has the natural talent to create quality images quickly. And most people don’t want to spend hours figuring out how to use advanced image design tools like Photoshop. This is why a great alternative you can try using is Canva.

free instagram image design tool

Canva is an easy-to-use online image design tool that helps anyone create quality images in minutes. It comes with templates that can be used to create images for regular posts and Stories.

#6 Content Studio

Content Studio is an all-in-one content marketing and social media management tool but we are here to analyze why do you need this as an Instagram marketing tool?

You can bulk schedule and automate your posts on IG, add Instagram stories, and IGTV in a few clicks which gives 50 points to it. Other than that you can see Instagram analytics metrics such as engagement rate, audience type, what time is your audience the most active on Instagram, post reach, and a lot more.

This social media management tool makes posting to Instagram easier than ever, you can design your post on Canva right from your workspace, set a caption, pin the first comment, choose from top-performing hashtags, add location, and schedule or post it in a few minutes with the direct publishing and scheduling feature.

#7 Renderforest:

The only type of content other than images that you can publish on Instagram is video. It is actually more beneficial for you to create more videos than images as a study from Mention found that videos drive more likes and comments than images on Instagram.

videos get more likes on instagram

But the problem with creating videos is that they take up a lot of time. This is why you should sign up for an easy to use online video maker like Renderforest. It comes with templates and an editor that will help you set up your videos very quickly.

instagram video marketing tool

By combining both Canva and Renderforest you would be able to create a month’s worth of content in a day or two. Both have free plans, so you should be able to do this free.

#8 BrandMentions

BrandMentions is a social listening tool designed to help you monitor the online presence of your brand online and understand the behavior of your audience so you can generate a better content strategy.

brandmentions screenshot

You can use it for hashtag tracking on Instagram, spying on your competitors, finding out who mentioned you on Instagram. The tool has lots of other advantages:

  • Find out who is saying what about you online with real-time email alerts
  • Track sentiment analysis and understand the tone of conversations you are mentioned in
  • Get in-depth insights on any brand, competitor, or topic
  • Track hashtags and monitor hashtag performance.
  • Identify top influencers and top websites that talk about you and your competition.
  • Perform competitive analysis. Research new content ideas.
  • Best for: Business owners, social media managers, and agencies who want to stay on top of their online image

#9 Stories Ads:

Along with creating content for the regular feed, you should also be creating content for your Instagram stories. Stories drive a ton of engagement quickly. As they run for a short period of time, more people want to see them. You can also share links in your stories unlike with regular posts, therefore they can help drive more traffic and sales.

If you find it hard to create Instagram stories, you should use Stories Ads.

free instagram marketing tool

It makes it easy to create Instagram story ads. But you can use it to create organic stories as well. It comes with templates and an intuitive video editor that suggests changes to the video. It is free for use for a limited time now. But in the future you will probably need to pay to use it.

#10 Later:

Using an Instagram scheduling tool is extremely important. As you need to publish posts on a regular basis and at your best times. If you do this manually there is always the possibility that you will forget. This is why if you should use a scheduling tool and schedule your posts in advance. You will always have a steady stream of posts going live.

To schedule these posts, you can use Later as it is free.

free instagram scheduling tool

Their free plan lets you schedule up to 30 posts every month. So, you can plan posts for your entire month with it.

It has several other important features that make it very easy to create engaging Instagram posts.

#11 SocialBakers:

To create better Instagram posts, you need to know what types of posts are currently working for you. To find out this information you can use SocialBakers.

free instagram analytics tool

They have a free Instagram tracker tool that can be used on both personal and business accounts. It shows you what your most popular posts re. You can use this data to create better posts in the future.

#12 Cyfe:

Another social media analytics tool you should try using is Cyfe.

free instagram marketing tool for analytics

It can be used to not only analyse your account, but your competitors accounts as well. You simply add the usernames of your competitors by creating a widget on this tool and it will show you which of the posts are getting the most engagement. Cyfe can be used for free too.

#13 Shortstack:

Contests should be a part of your Instagram marketing strategy as they can help you gain both followers and leads quickly even if you have a small budget. To run these contests you can use Shortstack.

instagram contests tool

It makes it very easy to set up and automate Instagram contests and giveaways. It has many more wonderful features that can be highly beneficial for your Instagram strategy.

#14 Rebrandly

Rebrandly is a URL shortener that lets you create shortened branded URLs. These can make really long links from your website look more neat and professional.

rebrandly url shortener

It even tracks clicks. This can be used to check how many people are clicking on your links. So, shorten your URLs with Rebrandly and add them to your bio, Instagram stories links and IGTV description links.

Rebrandly also lets you attach your ad pixel to your shortened links. You can take advantage of this to boost your retargeting ad reach.

Your Instagram account’s bio URL plays a key role. The bio URL is more important here than on any other network. This is because on other networks you are allowed to share links in your posts. Whereas here you aren’t allowed to. It makes it hard to drive traffic.

So, using a tool like Split.link is very necessary.

instagram link marketing tool

It lets you create a special landing page where links to multiple sources (you own) can be added. You can then share this link in your bio instead of just simply adding a link to one website.


These are the top Instagram marketing tools you should be using. All the tools listed above either offer free plans or trials. Therefore, I recommend that you sign up for all of them and try them out.

Do you use any of the above Instagram marketing tools? Did I forget to add any important tools? Please leave your comments below.

9 Top Instagram Marketing Tools You Should be Using

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