Video content continues to dominate the online world as more users prefer it over blocks of text. Today, people watch online videos daily and the average time spent is growing.
As one of the first video platforms, YouTube is still among the popular networks, boasting over 2 billion active users monthly. Basically, over 50% of all internet users visit YouTube at least once a month, providing a rich money-making avenue for content creators, brands, influencers, and advertisers.
About The Popularity of YouTube
Over 2 billion monthly users is impressive enough, but how about the daily traffic?
YouTube averages over 120 million daily users. This translates to an average of 4 billion video views and over a billion watch hours. Such popularity means you can easily tap into the pool and earn notable income, whether as a part-time or full-time job.
Since YouTube has great potential for making money on the side or as a full-time job, a logical question appears: is it available for all users? Let's find it out.
Who Can Make Money on YouTube?
Long story short: virtually anyone can make money on social media. However, the main earners mainly categorized as:
- Influencers: These are YouTubers with a massive loyal following. Their subscribers can easily buy into whatever the influencer brings across, such as recommending a certain brand. Influencers make money on the watch hours accumulated, but mainly through brand collaborations.
- Content creators: Infotainment YouTube channels are a great hit, especially in the modern digital world. An excellent example is how parents turn to content creators to keep their young ones entertained and informed. The watch time, ads, and sponsorship deals help creators make more money on YouTube.
- Brands: Brands can use the video platform as a marketing channel. Promoting your merchandise or supercharging brand awareness campaigns through YouTube can significantly improve profitability.
- Advertisers: As an advertiser, you need to market where the users are, and YouTube is among the prime places to target. As of the 4th quarter of 2021, YouTube ads generated over $7.5 billion in ad revenue, which is only growing as video content preference continues to dominate.
So, wouldn't it be great if you could do what you like and increase income? For most of us, the answer is 'yes'. However, it's also important to find out how much money you can make on this video platform.
How Much Money Can You Make on YouTube
Good news: there is no limit to how much you can make on YouTube.
On average, you can earn about $7 for every 1,000 views. This means you can make anywhere between a few thousand a month to hundreds of thousands or millions, accounting for other earning streams like ads, brand sponsorships, and selling merchandise.
Check out this infographic for more information:
As you get started, you need to polish your skills to ensure you create eye-catching YouTube videos that can generate millions of views, allowing you to earn more. You can also improve the earning potential such as by ensuring you have quality ads that can generate more clicks, adding to the earning potential. Aspects such as your niche, video length, and quality also matter since some fields have higher viewership, and the length and quality impact the viewers' perception and reception of your content.
You know the paths you can pursue and how much money you can make. You've also researched how and what you need to do to facilitate higher engagement on YouTube and feel ready to try it. Which niche best suits your passion and has a high earning potential? Here is a glance to help you pick a promising YouTube niche.
The list of popular YouTube niches that bring revenue.
The world of DIY's popularity continues to grow with readily available tutorials. You can explore the niche with videos like:
- Beauty products guides and reviews
- Skincare routine – e.g., morning and night dos and don'ts
- Makeup tutorials and hacks
- Hairstyle tutorials
- Travel makeup – what's in the bag
- Nail art
- Beauty FAQs or live Q&As
- Makeup challenges, e.g., no mirror 3 minutes challenge
Such content saves the viewers hours browsing through product listings, in salons, or struggling to up their routine for a glowing look. This helps you secure more subscribers and viewers as you continue to upload fresh and valuable YouTube videos, easing your quest to make more money on the platform.
Keeping up with fashion trends has never been easy, which is more challenging in the modern, fast-paced, and online-oriented world. Everyone wants to look their best and be in trend, providing a chance to amass a huge following and more views view content such as on:
- Seasonal and occasional dressing guides
- Dressing for your body videos
- Shopping guides
- Thrift fashion shopping guides
- How to spruce up a look, e.g., jewelry hacks that spice up an outfit
- Budget-friendly fashion tips to look like a celeb
- Upcycling old clothes guides
- Who wore it better challenges
- Hacks to restyle an outfit
The fashion topics are endless, each attracting a massive user base. Besides the view, you can easily sell merchandise, especially for influencers looking to curve a sort of exclusiveness with limited branded items like bags, hats, and tops.
Travel vlogs have been a hit, and the trend won't slow down. The number of digital nomads is growing as remote working becomes popular by the day, and more people opt to work as freelancers skyrockets. This provides you with notable traffic to target with content such as:
- Traveling on a budget
- Best destinations
- Packing tips and tricks
- Trip planning tutorials
- Family vacation hacks
Travel niche is a great area to explore, especially if you love adventure. Sharing your travel experiences, feeding travelers with valuable ideas, and recommending places and products like suitcases and bags can earn you more money on views, ads, and brand collaborations.
Food is a basic need, but in the modern information-oriented world, we don't just eat. We want healthy and yummy meals, a top reason the nutrition and dietetics field continues to gain popularity. You can create content including:
- Unique recipes
- Ingredients checklists for a healthy diet
- Weight management food hacks
- Healthy meals you can cook in minutes
- Fridge tours
- Grocery shopping list
Helping people eat healthier meals is fulfilling enough. You get the icing on the cake with the money you can make from the massive traffic looking to lead healthier lives through a sound nutritional regimen.
How do you manage your day-to-day life? The lifestyle niche is broad, meaning you need to be creative enough to take advantage of the many subtopics of an average person's daily life. This ranges from parenting, finances, success habits, and urban living, to name a few.
People are always looking for ways to improve, and with fun, useful, and relatable lifestyle YouTube videos, you can keep them glued to your channel.
Here are several video content ideas:
- A day with me
- Facts about you
- Q&A videos
Toy content like unboxing may be what comes to mind when you think about children's content. However, the niche is broad and can make you a fortune, especially if you are into storytelling, education, magic, music, entertainment, craft, and experiments, to name a few aspects.
Check out typical children content ideas for YouTube:
- Toy unboxing
- Funny games
- Art and DIY tutorials
Modern kids don't spend much time outdoors. They are glued to the screens, which parents cannot help but accept and direct them to more suitable content. Children's content channels are among the YouTube niches with the most viewers, evidenced by Baby Shark Dance, boasting over 12 billion views.
Fitness & Sports
Weight management, muscle building, healthy eating, functional movements, and simple exercises you can do at home; the fitness YouTube video ideas list is long. It is among the most sought-after niche as people strive to lead fitter, healthier, and more productive lives. Sports, which includes keeping up with favorite athletes or clubs, don't lag far behind. This is more so since athletes are a great motivation for people working to stay fit.
Common content ideas:
- Nutrition tips & meal prep
- Offline sports events
Video games remain among the most entertaining avenues, attracting over 3 billion active gamers globally. You can venture into the niche with content such as top video games, play walkthroughs, gaming resources, hacks, cheats, and codes, to name a few. This niche is best for gaming enthusiasts since it takes hands-on experience to consistently deliver top-shelf content that resonates with your target traffic.
Here's what you can post:
- Livestream video games
- Game reviews
- New video game announcements
- Game tips & tricks
- Gaming industry news
In a Word
Picking a profitable YouTube niche doesn't have to be challenging, especially considering your passion. The right niche lets you do what you love while helping and entertaining your viewers and, in the process, earn money, which you can scale up to the extent of becoming your primary income stream.