How Influencer Marketing Impacts Your SEO
Are you wondering if influencer marketing can affect your SEO? The short answer is yes it can. For the long answer, check out this post...
Today, it is important to be passionate about establishing your business digitally. An online business is not just about getting everything on your website, but the entire mechanism that runs in the back-end to have your business up and running without any glitch.
SEO (Search Engine Optimization) has become a game-changer and is helping brands make themselves visible in the online market. The year 2021 is about to end and stepping into 2022 with a better search ranking strategy will definitely improve your revenue, website ROI, and popularity of your brand.
It is always a good idea to stay up-to-date with new ways to enhance your visibility, and updating SEO settings will add some flavor to the recipe. You can also shift your direction towards influencers to make an unforgettable impression on your target audience. It will help you get to your target results in a natural way.
What Is Influencer Marketing?
At the very basic level, influencer marketing involves influencers doing paid promotions of your product, business, or service which results in a higher engagement of their followers to your website. The higher engagement will result in higher SEO and higher chances to reach the top of Google ranking.
So here we are going to understand a few things.
- What are influencers?
- How to find them?
- What are the benefits of using influencer marketing for your business?
Who Are Influencers?
The rise of social influencers coincided with the rise of social media. Social influencers are typically well-versed and experienced in their field, which makes their opinions, product reviews, and suggestions matter. Their sincerity in advocating for products, campaigns, and ideas might vary, as can their number of social media followers.
They have a large number of followers on trending social media like Facebook, Instagram, and Tik Tok. Businesses form alliances with influencers to advertise their goods and services to a larger audience. There are various types of influencers, and businesses seek those with a distinct voice and trustworthy relationships with their large number of followers.
So the equation is something like this:
A large number of followers = A Large response to any authentic activity from influencers.
Here are some points which will increase your organic growth with the help of influencers and SEO and land you on Google’s top-ranking page and attract a high number of customers to your business.
Most influencers are good at communicating or presenting anything on social media and have good knowledge of their followers. That is why it is a great strategy to use influencer marketing to take your business to new heights.
How To Find Influencers For Your Business?
As influencer marketing is taking a lead and becoming the next hit marketing strategy, businesses are looking for influencers all over the internet. Finding influencers is no longer a challenging task. Because you know who you are searching for and where to look, you will eventually find a slew of influencer accounts to contact.
There are some methods that will help you to increase your ranking and grow your business with the help of influencer marketing. Some of them are as follows.
- Find and connect with a socially active Influencer
You can find any active influencer with a great or high number of followers on any popular social media like Facebook, Instagram, or any similar network. Before connecting with them, check how many organic followers they have, their address location, their previous content type, their followers’ reaction to their promotion, and their followers' engagement on their content.
After going through this checklist, you can collaborate with them or with their marketing manager (as some influencers such as movie actors or actresses have a personal marketing manager who will talk with your company on behalf of them). Almost every influencer provides a “Paid Promotion” service. You can easily contact them and ask for Paid promotion service.
- Make a good professional relationship with influencers
Once you find and get connected with an influencer, do not rush to ask for a promotion. Connecting with them is only half the journey in influencer marketing. Bonding with them is another part of the journey. Here you can do a lot of things to give it a go.
You can start with following their content over their social media handle, sharing your views, or appreciating their work. You can find an interesting topic in their content and start a conversation about it. This will help you get to know them and their agenda better. The other way is to get right down to business and pitch your business plan to them.
Benefits Of Influencer Marketing In SEO
In the current chain of events, “Instagram Influencer marketing” is in the limelight. The number of followers for any well-known influencer might be in the millions.
Whether it is a micro-influencer with 10,000 to 30,000 followers or a mega-influencer with millions of followers, one thing is certain: increased brand awareness. When you become part of an influencer's day-to-day news feed, you actually convey your message or business to thousands of people. This phenomenon assures numerous degrees of brand awareness among a diverse audience.
It includes promoting your newly launched product on their channel on their Instagram or Facebook page which may include a link to your product on their content or some video that promotes your product. This promotion will help you increase your social popularity.
Generally, followers watch or read what an influencer is saying and trust when an influencer is promoting your product or your business. There is a higher chance that their followers will visit your business website, increasing your website visitors and directly affecting your Google ranking in a short time.
Incoming links to a webpage are referred to as backlinks. A backlink is created when one page links to another. Backlink analysis is one of the most important metrics for determining a webpage's ranking. A page with a large number of backlinks ranks highly on all major search engines, including Google.
Here in the above image, you can see the total number of backlinks for a particular domain along with their website visitors and how much they got organic traffic, and how many visitors are visiting the website from referrals.
What Makes A Backlink Valuable?
- Number of links on a Page - The more links on a page, the less link value each one of them has.
- Domain & Page Authority - Domain Authority (DA) was created by Moz and is the metric to identify your ranking on the search engine.
(High Domain Authority = Rich Content (SEO perspective))
- Relevant Niche Sites & Pages - Google considers a website page relevant when a backlink provided is found to be valuable
- Anchor Text - It is the highlighted text that directs your link to another website. "Like this"
- Quality of Website Links (Others) - To avoid harmful URL relationships, it is a must that you evaluate the websites from which you want your backlinks.
For example, if a customer searches for a weekend vacation, he/she will get the result of travel blogs, which will provide information about the vacation destinations along with the related links of the tours and travel websites. Here this blog acts as backlinks for the targeted website where customers will get redirected to the client’s website for booking.
There is tough competition to get a higher ranking on Search engines like Google. Some website owners use techniques like paid backlinks or keywords, and comment marketing to attract customers to their website.
- Social Media Visibility
Influencer Marketing can boost your brand presence on social media. It can outperform any other form of advertising & marketing. When around 500+ Million people are interacting on Instagram and 30.55 Million B2B companies are engaging with 310+ Million users on Linkedin daily - your trusted influencers become your unique strategic peers.
Once you collaborate with influencers, your content credibility becomes part of your brand's definition.
- Enhanced Email Marketing Possibilities
At the end of the day, if you have a mechanism in place to collect the contact information of referral traffic via your products or services website, you are in safe hands! To stay in touch with potential consumers, you may use the newly acquired email list to develop a custom mailing campaign.
The quantity of sales and interactions you receive is determined by your email schedule, email content, and the time of day you send those emails. However, it works effectively for your company's overall benefit.
- Content Strategy
When influential people promote your work, it helps to fill holes in your content strategy. Not that you should settle for a badly designed content marketing strategy for your website, but when influencers support anything, it boosts the overall strategy in a short period of time.
When you run out of ideas to share on your social media page, inbound traffic from influencers can help you maintain a consistent flow of traffic until you can come up with new ideas to apply.
Influencers are good at creating content with their strategies. Some create interesting videos which go viral on every social media, some give great messages while promoting your product, and some will conduct campaigns to promote your business. It is up to the influencer how they wish to promote. All you have to do is provide strong information about your product, so they will understand it well and be able to promote it with ease.
While using an influencer marketing strategy for branding, you can use multiple steps to work your strategy more efficiently and get more outcomes from this marketing plan. Some of them are as follows.
- Your main focus should be clear to you
Before connecting to any influencer, your main focus or main goal about marketing should be clear to you first. you must know the answers to questions like
- Why am I doing this?
- What is the purpose of this marketing?
- What outcomes am I looking for?
If you have clear visitation and clear focus about it then you can explain your idea to the influencer and they will better understand the product they are going to introduce to their followers.
- Find a niche influencer for branding.
The right influencer will help you alot in branding your product the right way. So, how can you find the right influencer for branding? The answer is simple. Just search for the influencer who has the same niche or who does marketing in the same field as you provide service.
For example, if you want to perform marketing about your brand new earbuds, then you probably should go for an influencer who is good at marketing electronic gadgets.
How To Find A Niche Influencer?
There are lots of tools you can use for your influencer marketing and find the best suit for your product-related influencer. Some tools are Deepsocial, Traackr, and many more and some are free to use or other agencies provide premium facilities.
- Marketing content type
There are mainly 3 types that can be used to introduce your brand to the audience.
Most influencers prefer videos. So they can show that they are using your product.
For example, if you look at l'oreal and paris’s marketing strategy, they mostly make videos with influencers such as movie actresses on instagram and getting millions of views to their brand product and having approx organic traffic of 744,058,500 visitors per month to their instagram profile.
Influencer Marketing For SEO Campaign Ideas
Influencers are a fresh breeze of everything that stands for creativity. They have their way of expressing your words in the most creative and exquisite way. You can collaborate with them and work on different programs. Here are some of them:
Giveaways are a sure-fire approach to generating a flood of referral traffic via social media influencer campaigns. For a week or two, the influencer can conduct a campaign on his or her page on your behalf.
At the conclusion of the giveaway campaign, a number of winners will be announced, each of whom will get a product, discount, or free service from your company. It is a terrific method to capitalize on viral hashtags made for your company, bring new customers to your product page, and increase overall brand exposure.
Many influencers have popular blogs where people go to get their fix of smart information. You can implement a program for content cooperation in which influencers showcase your company's brand, products, or services in the form of newsworthy content.
Product reviews on weblogs can also help to increase brand recognition. Go for it if you have something that adds value to the audience and does so at a reasonable price.
- Product Reviews
If you own a product-based firm, you can request that the influencer review your product on his social media profile, YouTube channel, or blog.
In any case, you will need to present the influencer with the USPs for your product, design philosophy, pricing, and some of your product's benefits. By outlining these details, you will be assisting the influencer in creating material that is more relevant to your audience.
Influencer outreach is critical regardless of whether you deal with paid or unpaid influencers. It is the process of establishing a relationship with the influencer with whom you wish to work or are currently working. Each influencer's decision to work with a company is unique. Some may only require an email. Others might want multiple meetings. What matters is that the influencer and the brand build a positive working relationship.
Working with social media influencers can boost a brand's visibility and get crawlers on your website. Then your link building strategies will shape your organic traffic. Influencers can reach out to their devoted followers and make critical recommendations that influence purchasing decisions. It is beneficial to understand the type of influencer your brand needs.