With the growing demand for video content, TikTok has quickly become one of the best platforms for influencer marketing. Now, opinion leaders hope for the attention of the same audience and the secret to success is to give amazing TikTok ideas for your brands a try as it can help to beat the competition.
But what can one do to stand out from the big online world?
TikTok is the platform where the younger generation is, don’t be left out! So many ways to create content, interact with viewers, and influence your followers. In this article, you can read about the reasons for using TikTok for influencers as well as find 10 amazing TikTok ideas (with examples) to try today. Let's dive in!
Why Should Influencers Bother About Amazing TikTok Ideas?
It's no secret that TikTok has quickly gained in popularity among the younger audience of internet users. Back in 2021, its user base hit 1 billion people. This number is predicted to grow quickly in the next few years.
Today, more and more people download the TikTok app and spend time scrolling the feed. Brands start using TikTok for influencer marketing. However, some TikTok influencers still think whether they should diversify their feed with various video ideas.
Here are three main reasons to pay attention to 10 amazing TikTok ideas:
- Grab the attention of the audience: Modern users are savvy and content bombards them from all sides. If you produce the same content as other influencers, people don't have an interest in watching (and following) you. But if you give amazing TikTok ideas a try, you get a chance to grab the attention of your audience.
- Wow your following: It's no secret that users are picky. When they open the TikTok app, they expect to find something interesting and unique. Using amazing TikTok ideas can help you wow your following and therefore attract more followers as inspired people are more likely to spread the word about your account among their friends.
- Secure more brand collaborations: When you implement different content ideas on your profile, you catch the attention and become more influential in the niche. The more influential your profile, the more brands may show interest in working with you. Moreover, brands like teaming up with creative influencers.
1. Take Followers Behind the Scenes
When following an influencer, most people realize that opinion leaders create professionally-looking content. But it's always interesting when one discovers how their favorite bloggers live and what they do in real life.
It gives a sense of transparency and a feeling of trust between the influencers and the audience can be developed. It's also a fun way to engage your audience and make them feel like part of your life.
Moreover, it doesn't take much time or effort to take your phone and show your real life. For example, you can create a video that shows your typical day like one TikTok influencer did:
2. Experiment with TikTok Effects
TikTok is a platform that ensures users have as much creative control over their content.
One way in which this is accomplished is through having many options in terms of editing effects. There is a mood and sound for every conceivable type of content available on the app.
This allows content creators to experiment with different effects and filters and observe which setup works best for your videos. This also helps those trying to find their space and voice on the platform. Trying different combinations until you strike gold!
3. Create a Social Media Challenge
For a chance to become a part of something global and important, internet users love social media challenges. Practically every social media user has joined at least one challenge.
But when you create challenges, it helps to catch the attention of like-minded people, share your content fast, and attract more participants and followers.
This means more visibility on one page to a wider audience. Here's how a social media challenge on TikTok can look like:
Hashtag challenges are extremely popular on TikTok and form up to 16% of videos on the platform. This shows how impactful such content is as millions of users constantly try to create the next trending video using popular hashtags and challenges. People are competitive and always trying to outdo the other, and this creates good shareable content.
4. Share Your Knowledge with the Audience
This is where you get to shine and show the world what you're passionate about and how deep you understand the interest.
Once you have trust and loyalty from the audience as an influencer in the niche, it's time to create tutorial videos that help you share your knowledge with the audience.
Tutorials are one way of sharing your knowledge, directing your audience, and guiding them through your process. Suppose you can keep your content under 60 seconds; the better. The human mind is always curious, and sharing facts or even tutorials showing a skill you are good at goes a long way in content creation.
5. Duet TikTok Videos
When you use someone else's video on a split screen and respond to that video, you create a duet TikTok video. TikTok users find duet videos fun and engaging.
It can be a song you duet with or responding in real-time to the video and posting the response video. You can choose trending or popular videos and sing along, act, dance or react to the video and will have a greater chance of their content being seen by a greater audience than they normally would attract.
This gives you the opportunity to share your opinions as well on hot topics and burning issues of the day. Or you can let your creativity run wild and make something unique:
6. Co-promote with Other TikTok Influencers
Another way you can promote your personal brand and create eye-catching content is to collaborate with fellow influencers who you follow and work together on video production or co-promotion.
There needs to be a common interest with the influencer you collaborate with so that the content seems natural and has an organic flow. Awkward content in terms of it being confusing or tension among the creators will be seen.
7. Tell About Your Favorite Products
The best part about this is it allows you to introduce your audience to products and brands you may be in collaboration with. Also, it gives a chance for the audience to get to know you a little bit more. Product placement and TikTok marketing also becomes easier by creating such lists of favorites.
8. Make Jump & Snap Clothes Change
You've seen those cool videos where someone begins looking scruffy just got up, jumps up, and by the time they're down, the whole outfit changes and looks sharp.
Something like this example:
We all love seeing a good makeover/transformation. The more drastic or dramatic the transition is, the more shares and likes it gets. As a result, it's a quick and fun way for people to find you on TikTok. Remember, the shorter the video (less than 60 seconds), the easier for people to watch the video from the start to the end.
9. Give TikTok Live Streams a Try
Live streaming allows your followers to interact with you in real-time. This helps to create a rapport and bond that is less superficial. The interaction feels like you and your audience are friends in a chat room, sharing stories and having a good time.
Your audience gets to experience the more authentic side of you and connect on a human level, not from an influencer consumer level. Doing this helps people connect better and have a more meaningful reason to follow you as they feel they know you.
10. Empower Conversation with TikTok Q&A
This Question and Answer segment is another way TikTok has created a means for the creators to interact with their fans and followers. For now, users on the platform are able to ask content creators/influencers any questions once you post the question tag and influencers can respond to these questions in a form of a video, like in the example:
The answers are not given in real-time as the question is posted. The content creator has the ability to post the questions they want to answer and avoid others. This gives influencers better control of the content they put on the platform.
TikTok users are picky and they crave for unique and engaging content. That's why influencers should bother about using amazing TikTok ideas.
Try any or all of the suggestions given in this article and observe what works best for your brand, stick to it, and be consistent. At the end of the day, you can have a winning formula by keeping an eye on your influencer marketing KPIs such as engagement and conversions. But if you don't put in the effort to stay consistent and constantly improving, users get bored and move on very fast.
Content creation and being an influencer is work and requires diligence and work ethic in order to grow as an influential person on the platform. So give it a try! What are you waiting for? Success is yours; just try.